The packaging has the task well specified : to differentiate the company’s brand by giving well-defined image, unique, and therefore easily recognizable at the first glance.
From the point of view of communication paste of durum wheat is perceived by consumers as an “agricultural product. ” It is not the case when most of the packs of pasta represent agricultural scenes, just to make understand how the production process does not prevent to change what is the nature of the product. The packaging must therefore invoke the tradition, this is what we , the Pastificio Laporta, wanted to make with the line “Tradizioni di Calabria” : highlight the experience gained over the years. With this line we wanted to achieve a harmonious and well balanced package in which the transparent cellophane bag is “dressed” in a “clothes” of green color that harmonizes well with yellow amber of pasta that you can see through an little window in front of the pack.
For these features the line “Tradizioni di Calabria” matches well to the segment of Delicatesse and Gourmets.